1. Collaborate

    Iittala have worked out the importance of collaboration. They seek out the best, and work with them.

    This frying pan made from solid cast iron was designed for them by Björn Dahlström in 1998. Like all good design, it goes beyond just looking good. It will outlast its owners.

    Iittala’s philosophy is to favour sustainability over consumption. To create timeless objects for everyday use. And to understand the importance of another collaboration – between the planet and us humans.

    So have one rule: work with the best. Expensive works out cheap in the end.