1. Blue Blood

    Denim is different.
    It gets better with age.
    It’s work.
    It’s play.
    It has no respect for class systems. It’s male. It’s female.
    It’s geek. It’s luddite.
    It’s above politics.
    It’s cheap. It’s expensive.
    It’s for going out. It’s for staying in. You have a favourite pair.
    You get upset at the end of their life. They tell stories about you.
    They have been where you have been. They have a soul.
    Denim is different.
    It gets in your blood.