1. Do one thing well

    We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We will just do our best to conquer
    our bit of it.

    So each day we will come in and make the best jeans we know how. Use the best quality denim from artisan mills from all around the world. Cut them with an expert eye. And then let our ‘Grand Masters’ behind the sewing machines do the rest.

    There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s our reward.

    So no bobble hats, no sweatshirts, no jumpers.

    Just the best pair of jeans that time and skill will allow.