1. Work

    Talent helps.
    But mostly you just have to work at something. You have to put the hours in.
    You have to learn your craft. You have to do your investment years.
    In those years you put in more than you get out.

    These are not easy years. Nor should they be. Self-doubt in one seat. Dumb optimism in the other. And along the way, sucking in all that crazy, beautiful brilliant knowhow.
    Yes, talent helps.

    But talent is only really the ability to work at something until you are its master.

  2. Firestarter

    Light one of these sticks and it will burn for hours. How come? Well, they come from the stumps of Pitch Pine trees that were cut down at the turn of the century. Their roots kept feeding the abandoned stumps with resin as if the whole tree was still there. Every hour, every day, every week for nearly a century.

    Touch them with your fingers and you can feel the wetness of the resin. Smell them and you will think you are in an oil refinery. Boil them and you can make turpentine out of them. Nature is amazing.

    Available from coldatnight.co.uk

  3. Mass production, it isn’t

    130 acres.
    65 Ayrshire cows.
    1,000 litres of milk per day.
    Zillions and zillions of bacteria.
    One artisan cheese maker.
    One rule: No pasteurization.
    One Mission: Make the best cheese ever.
    8–9 Hafod cheeses made a day.
    (Rolls Royce makes more cars per day.)
    One year to mature.
    Number of compromises made: 0.

    Hafod. Artisan organic cheddar made by the Holden family.

    Sam and Rachel Holden have been making traditonal handmade cheese on Bwlchwernen, an organic dairy farm in Wales since 2005.

    hafodcheese.co.uk

    Photograph by Marcus Ginns

  4. Coffee

    I think I have seen the future of the coffee shop. It’s not a chain. It’s not on every corner. It’s not on auto-pilot.

    It’s got a vinyl record player playing.
    Its design is minimal, modern and it’s clad in reclaimed wood.

    And, to my right, is a machine.
    And there’s a man pouring coffee beans into it from large hessian sacks.
    And the smell is – Oh, the smell is just – you know. And he is roasting the beans right here, right now.

    I order a cup.
    I take a sip.
    And it’s ‘crazy good’.
    And I think to myself, I wouldn’t like to be Starbucks.

  5. Flavour

    There is a great quote about the fast food industry: “Speed and convenience is everything, flavour is secondary.”

    In a way, music has followed suit. We can have everything we want, whenever, wherever. We no longer even have to own it.

    And for the most part, it’s brilliant. But for flavour read fidelity. And it’s become secondary.

    It’s all been flattened. The highs and lows have been taken out.

    But fidelity matters. How accurate a copy is to its source matters. You want to hear its very soul sing out loud to you.

    The hairs on the back of your neck are there for a reason.

    So go buy a second-hand turntable, cd player, amp and some speakers from Ebay, it’s super cheap these days as less people want ‘flavour’.

    It’s good to start listening to music again.

    *System at the factory

    • Audiolab cd player
    • Linn Basik record player Cyrus 1 amp
    • Mission speakers Chord connectors

    * You can’t make a great jean without great music.

  6. Obsession starts young

    Want to spot the next Steve Jobs? The next James Dyson?
    The next Jonathan Ive?
    The next Radiohead?
    The next Ayrton Senna?
    The next Tim Berners-Lee?
    The next Bill Shankly?
    The next Henry Ford?
    The next Bill Bernbach?
    The next Buckminster Fuller?
    The next Alexander Bell?
    The next Thomas Edison?
    The next Benjamin Franklin?
    The next Leonardo Da Vinci?
    Well, look no further than the hobbies of our children. Obsessions are a good sign of drive, determination and single-mindedness.

    And, as surely as summer follows spring, that energy, that focus, that sheer grit will one day be pushing our world forward another notch.

    Obsession is good.

  7. Geek + Luddite

    The most interesting products of the future will use the skills of the past and make them relevant to the world that we live in today. The DODOcase (a protective case for your iPad and Kindle) does this well.

    It uses techniques developed hundreds of years ago by the bookmakers of San Francisco and combines them with an idea and some understated design, that makes it sought after today.

    The DODOcase philosophy is simple enough: manufacture things locally and help keep the art of book binding alive and well by adapting it to a world of e-readers and iPads.

    Sounds like a good bunch of people. Bet they ride nice bikes too.

    Made In San Francisco
    www.dodocase.com

  8. Bake

    Hiut-yearbook-sourdough

    Alarm Clock
    Apron
    Jug
    Flour
    BAKE
    Water
    Tweak
    Sourdough
    Yeast
    Salt
    Pinch
    Knob
    Lard
    Butter
    Eggs
    Sugar
    Currants
    Bench
    Scraper
    Knead
    Develop
    Dough
    Dough bin
    Fermentation
    Time
    More time
    Knock back
    Dough knife
    Scale
    Divide
    Hand up
    Pin
    Cover
    Rest
    Mould
    Shape
    Dock
    Tin
    Grease
    Basket
    Tray
    Oven